2012 February

Foundry Cycles Charlotte
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Foundry Cycles Launch in Charlotte

Foundry Cycles… If you believe in Carhartt’s, buying a car to last, and that a bike is a TOOL NOT A TROPHY.

Please come out to

Bicycle Sport for our launch party in Charlotte!March 1st,
4:00pm to close

Ben the new owner of Bicycle Sport has also transformed the inside of that shop completely over the past month! Worth the trip. Plus free beer and food!

Outdoor Research Sensor Dry Pocket for Smartphone:
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Recently Spotted: Outdoor Research Sensor Dry Pocket for Smartphone

I always have my Otterbox housed iPhone with me on rides. I constantly am pulling it out to take photos, or something. The idea of a case that could hook on to my Camelbak back straps, have a port for my music, and possible take photos through it is GENIUS I say.

Outdoor Research Sensor Dry Pocket for Smartphone MSRP $25

Outdoor Research Sensor Dry Pocket for Smartphone:

Outdoor Research Sensor Dry Pocket for Smartphone:

Almost every bike shop in America will be able to get this through my employer, QBP. Tell them part number OW8460.

Oh yes, I wasn’t paid or bribed, and I may make money off of these if you buy them through your bike shop who buys them through my employer, and that shop is in the southeast. That’s my disclaimers. Thank you for listening.

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What is Foundry Cycles?

As I’m touring all over Georgia and the Southeast the next week with Foundry Cycles (and Lazer) I wanted a quick intro of who or WHAT the brand is. In due time I’ll put this in my own words, but it is 10:30pm and I’m sitting in a hotel room exhausted!

Pearl Izumi X-Alp Drift II Women's MTB Shoe
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Recently Spotted: Pearl Izumi X-Alp Drift II Women’s MTB Shoe

It seems that the Pearl Izumi shoe the X-Alp Drift has been redesigned. I should say, thankfully re-designed. Going from a 3 strap velcro system, to a shoe that looks like a hiking sneaker. I can say this is on my list of wants for the hike a bike trips, bike commuting and trips with the family. Easier to walk in. Functionally good looking and cheaper than a lot of cycling shoes. That sounds good to me if they fit!

Pearl Izumi X-Alp Drift II MTB Shoe MSRP $110

Pearl Izumi X-Alp Drift II Women's MTB Shoe Pearl Izumi X-Alp Drift II Women's MTB Shoe Almost every bike shop in America will be able to get these shoes through my employer, QBP. We currently are out of stock in them but will be getting them in the next week or so. Sizes 36 through 42 whole sizes. Pearl Izumi, I wear a size 42 if you want some reviewed! 

Oh yes, I wasn’t paid or bribed, and I may make money off of these if you buy them through your bike shop who buys them through my employer, and that shop is in the southeast. That’s my disclaimers. Thank you for listening.

Dear Bike Shops, Own Your Brand

It is a funny thing, this time of life that we are living in. That marketing and the “hype” can change someones thoughts and feelings so deeply. A great commercial can change your views of a product more than 10 reviews. The lure of a new bike, new brand, or different culture can be simply pulled from the color of a jersey.

One large goal I have right now is to empower and connect that of bike shops and bike minds across the Southeast. In my travels I hope to pull, piece and play match makers to make the area I love so much to be more bike friendly.

There is one very blatant thing I am seeing as I travel across my land.

We are Eating Each Other’s Dinner

Competition is healthy. I promote it, thrive on it and it drives me. Attempting to be competitive by playing in a ball game I don’t understand due to lack of confidence and self awareness is another thing completely.

How many people do you know that poke fun of someone simply because that person has what they want?

Too many shops are looking at their competition for direction on where they should be going with their own store.

Why? Why are you selling road bikes when you are never on a road and have no one in your shop that road bikes?

Why? Why did you start selling tri bikes when you secretly make fun of them, you’ve never gone from T2 to a run. You don’t know what it means to need to change your bike fit to make this better.

Why? Why are you still ordering 26″ full suspension bikes when you only recently sold the one you’ve been sitting on for the past 8 months?

WHY? Because they are.

You brought in road bikes because you saw Joe’s bike shop doing well with road bikes. You wanted a part of the 1% pie that is road cycling. You took valuable floor space from your thriving mountain sales and put road bikes among the showroom. You brought in more shoes, and higher end spandex. Maybe you started stocking aero bars because you thought that’s what would sell. You have to send someone to fit school because no one in your shop rides road, or has ever had a road fitten done.

You did all this because Joe’s bike shop is doing it.

What are you good at?

Do you only commute and tour? I can guarantee you can sell the crap out of it if you own it. Be proud that you are a commuter. Show off your bike, feature it, OWN IT.

Build Together

Let Joe’s bike shop be a good road shop. If you aren’t a road shop, that’s okay. Be what you are good at. Send the roadies to Joe’s and work with Joe’s to send you the commuter and mountain bikers.

There is a Bigger Fight

Instead of competing with Joe’s bike shop for those 100 roadies you have in your town (and say you hate roadies), how about we figure out with Joe’s bike shop how to convert more people to bikes from golf, hiking, camping, kayaking, tennis & eating nacho’s at the local bar.

I don’t know about you, but I would love to OWN that 1% of the market if together we are all making the market bigger instead of splintering the market and making it weaker.

Hold on, wait a minute

Please don’t confuse this rant with saying every shop should specialize in one segment. I know many shops that cover the wide range of niche’s very well. They empower staff members, the buyers are educated, the owners are hands on. All very good…no GREAT things.

What I am saying is that looking at what the guy is doing across town to help you figure out what you should be doing, or allowing it to dictate what you sell or stock is wrong. Believing in what you do, marketing yourself, owning your brand and believing in bikes will get us all much further.

The bike shops in the same town should be fighting for the same rights and message.

We are all doing this because we love bikes and we want to make money. Now let’s get more people on a bike.

Salsa Cycles Spearfish
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My 79º Adventure By Bike Today

This next week is going to be epic for me and I wanted to give you guys a quick look into what Adventure by Bike can look for the everyday, crammed life, person.

Foundry Cycles launch parties, Outspokin Bicycles Woodstock, GA – Monday Feb 27th. Bicycle Sport Charlotte, NC – Thursday March 1st. Liberty Bicycles Asheville, NC – Friday March 2nd. (more to come).

Friday & Saturday – Southern X in Georgia sponsorship.

Sunday Southeast Bike Expo 

Monday, Tuesday & Wednesday – Shop visits with Lazer Sport extraodinare Rebecca Karbon all over the Atlanta Georgia area.

To make this next week even more epic there is road trips in the Jetta, and of course mountain biking will be required to keep me sane.

Let me give you a glimpse in to my day

Atlanta Driving

10am leave my humble abode. Kiss my significant other good bye for a week, drive 3.5 hours to middle of no-where Georgia to drop off helmet samples.

Salsa Cycles Spearfish

1:38pm after successfully dropping off helmets in the middle of a gas station parking lot, pull out the laptop, charge on the Sprint mobile hotspot device and quickly find a mountain bike trail 20 mins away, the proper direction to where I am headed for the night!

Twin Six Kit

2:15pm kitted up in spandex I hit the trail. Quickly winded since I haven’t been on the bike too often recently. I am left smiling and thanking people kindly as they pass me. Twice I passed some lads. It felt good, and then I wanted to hurl due to the effort of “chicking them”.

Salsa Spearfish

Salsa Spearfish

Salsa Spearfish

5:15pm Strap my bike to my roof, and add my soaking wet shoes in hopes they will air out. That’s what you get for skipping around a creek in hopes to get a good photo!

5:45pm I am holed up in a Starbucks in Dahlonega GA. Free internet and good green tea!

What was your adventure by bike today?

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