02 Aug Exclusive Preview: Road Holland The Aalsmeer Jersey
A sneak peak exclusive for Bike Shop Girl from our friends at Road Holland. The folks at Road Holland are pulling their subtle styles and beautiful reasoning into a lighter weight merino wool (and polyester) full zip jersey, The Aalsmeer. It helps the jersey comes in two of my favorite colors, light blue and ORANGE! Did I mention they are being made in Miami?? Most of the photos displayed are the women’s jerseys but we are sneaking in a few of the guys for all you male lurkers out there!
Welcome The Aalsmeer Jersey from Road Holland
When we launched Road Holland, we were flooded with emails from women who applauded our no girly-girl flower print design aesthetic. However, we underestimated a couple of things. One – that women like full zip jerseys just as much as men (even moreso if they wear bibs and we’ll leave it at that…). And two – that they really like Royal Orange.We listened and The Aalsmeer, our newest poly-blend merino wool cycling jersey, is our response.Cut from a lighter than air fabric, The Aalmsmeer is the perfect combination of sophisticated styling and serious performance. We’ve included a subtle Road Holland crown embroidery on the collar which is then lined with a smart tulip print (the only flowers you’ll see on our jerseys!).On the back, there are 3 ample cargo pockets and an exterior stash pocket that is perfect for holding credit cards and cash – things you don’t want flying out when you reach for that energy bar.The Aalsmeer is available in Royal Orange (Go Cavs!), Carolina Blue (Go Heels!), and Milky White.KEY FEATURES79% Polyester / 21% Merino WoolRoad Holland embroidered accentsStriped print inside the collarThree rear cargo pocketsAngled exterior stash pocketWaist gripperEarbud/headphone cord pass-through in middle pocket MSRP of $120
What is the word Aalsmeer mean?
First, Road Holland names all their jerseys after a town in Holland (get it, Road Holland?) and Aalsmeer is where 90% of the world’s flowers pass through…. goes with our saying “women want real flowers, not flower prints on their Jerseys”
About Road Holland
We make serious and stylish cycling wear. Serious because cycling demands clothes that fit well, perform well, and last. Stylish because we believe riders shouldn’t look like ad-emblazoned corporate team clowns just because they are on two wheels. Do you wear a full Redskins kit for that casual weekend match of flag football? What about an authentic Yankees uniform for the afterwork softballl game? We didn’t think so. So if you’re looking for skin-tight, dye-sublimated cheap polyester with lightning bolts, cereal box characters, and team sponsor logos, you won’t find them here. You also won’t find any pretentious attitude here about what and who constitutes cycling. What you will find are friendly down-to-earth people with a love for top-notch materials, always in style designs with fun accents, and flattering cuts that make you look good on and off the bike, whether you are a male, a female, a whip thin racer, or a Clydesdale.
Road Holland is essentially two guys, the founder is Jonathan Schneider the designer and guy behind all the designs and reasoning. Richard Grossman seems to be the man keeping all the wheels turning in the background! Both having essential jobs to making Road Holland a quick success over their first year.