Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement!
This month’s Motivational Monday posts are brought to you by one of my personal favorites, Light & Motion. Between now and the end of June, Light & Motion wants to know who or what in the cycling community motivates you. All you have to do us leave a comment here or on Light & Motions’ Facebook page. At the end of the month we’ll be choosing one lucky winner to score a brand new VIS 360 commuter light!
One of the best known women within the cycling industry, Georgena Terry has created an amazing company with one goal : Get more women on bikes! I’ve been over the years that she has taken the time to reply to every email, question and thought as I’ve tried to learn and become a better leader within women of the bike life.
What is your first memory of cycling?
Wobbling around the backyard on my red Schwinn girl’s bike.
Who in the current cycling industry inspires you?
What are the biggest marketing motives in 2011? Or.. what are some motivating factors for Terry Bicycles in 2011?
1. Get more women riding.
We aim to do this through innovative new social media efforts, expansion of our product line and increasing our involvement in event sponsorship like the Wild Goose Chase, Little Red Riding Hood, MS150 and other benefit rides.
2. Revitalize the Terry brand.
We’re introducing a new identity complete with tagline: the original women’s bicycling company; a new approach to catalog merchandising that focuses on cycling themes; full custom apparel prints that are modern and fashion forward; new saddle graphics across the entire saddle line; expanded line of bicycles in steel and aluminum at the widest variety of price points we’ve had in years.
3. Expand our customer communications.
We’ve historically used our catalog as the primary means of reaching our customers. For 2011, we will be shifting our marketing dollars from catalog to web, introducing a new online effort designed to attract a broad range of females who are currently unfamiliar with the Terry brand.
With how large the cycling market is these days, at the end of the day what are the three main points that make Terry stand apart?
1. We’re still the only brand dedicated 100% to designing solutions to every aspect of a female cyclist’s life.
2. We design for all female riders and consequently have products that are suitable from 18 to 80, in sizes 2 to 22.
3. We have me, the woman who pioneered this industry, leading it all.
Terry Bicycles have a great podcast series going on, how long has it been around and what were the motives when you started it?
For about 4 years. I started it because I thought it would be a cool thing to do.