Monthly Archives: February 2011
Turn That Light On, Even in the Day
There are reasons that daytime running lights have become standard on many cars, they add safety. It would be obvious to cyclist to add this extra level of safety to their daily bike rides, even during the daylight.
A Customer’s Story
Two years ago a good customer of the bike shop I was managing was literally run over by a car. She was on a quiet road during the mid day, with 4 open lanes around her. The customer is now healthy and able to bike again, but it was a touch and go case. The owner of the bike shop kept the fork off her run over bike in reminder of the actions we take when riding our bike. The driver of the car had a pretty standard reply, “I didn’t even see the person!” The cyclist was in a very shady part of the road and even though it was sunny out, she was camouflaged by her surroundings.
“I didn’t even see the person!”
As a cyclist and a driver I know this can sometimes be the case. When lighting is bad, clothing is dark and the cyclist blends into the scenery. With so many other distractions for drivers to checking in on, phone, radio or the screaming baby in the back, I push everyone to give them better time to see you.
Brighter clothing and not riding in the gutter can help this. My big push to every person I’ve ever sold a bike to that is going to be ridden on the road is a light. Buying batteries once a month is much cheaper than your life, and with most lights viewable 2,000+ feet behind I’ll take it.
From Facebook and Twitter
Several people chimed in on our Facebook and Twitter accounts to answer the question about riding with their blinky light on during the day.
Tawny Yambrovich I see other cyclists do it in daylight and it is virtually invisible; therefore it is a waste of batteries, and a waste of resources (reducing your use of batteries means fewer in landfills or needing recycling).
Tawny, I agree with you that normally a light isn’t viewable but in that one low light situation I would rather be wasting a bit more than wasting my life.
Josh Lipton Something really bright like the Planet Bike SuperFlash on flash mode is bright enough to easily catch people’s eyes even in broad daylight. I figure the sooner other road users see you, the better.
Amen. Give motorist a heads up that you are riding, most people aren’t used to riding around cyclist and they need prepared.
Chrome Mini-Messenger : Preview
Over the past few weeks I’ve been able to have some great conversations with the marketing gal over at Chrome about their womens clothing line and their different models of bags. The clothing line details will be another day but let’s talk about the bag I selected for review.
Chrome Mini- Messenger Bag
There’s no hiding it, I’m a bag whore. Over the next few weeks we’ll be reviewing a great amount of bags for you guys and you’ll see what I mean about being a bag whore. As my daily needs for a cycling bag have changed, I decided to scale down on the size of bag I would normally pick. I wanted something to hold the needs of my daily work, including laptop, book and needed cords. When commuting, I need the basics of shoes and clothing, sometimes a lock.
This directed me to the Mini-Messenger Bag from Chrome.
Initial Preview of the Chrome Mini-Messenger Bag
The limited edition colors are awesome. The size is perfect for my 17″ laptop and all my needs. I haven’t begun to use it on a daily basis but I think it seems to have enough spunk yet, hopefully, be able to pull off a semi-professional look to roll into work.
Check out Chrome online and we’ll be back with a full review in a few weeks!
Your True Cost of Driving a Car
5 months ago I started driving on a daily basis, not commuting and having my head stuck in a tailpipe. There are reasons, which we don’t need to deep dive, but as the winter comes to an end I look forward to riding my bicycle. Especially as I take a moment to dive into this “driving cost calculator.”
Go Ride Your Bike Today
A post over at Kent’s Bike Blog reminded me of a simple thing that all of the readers will probably agree to, bike rides are awesome. You don’t have to go for an epic ride, or get geared up in spandex. Often all we need in life is to get on the bike and pedal for a short while, you’ll come back nice and recharged for the day.
Did You Ride Today?
Tell us about your bike ride, take a photo of your bike, share your story with us! If you are on Flickr add it to our group, if you are on Facebook add it to our wall, Tweet it or simply leave a comment below.
Personally, I’ll be riding at lunch today. It will be time to de-stress and move forward into the weekend.
Sponsor em:pwr cycling and Bike Shop Girl
Below is our sponsorship letter we’ve been sending out. The response has been overwhelming, and we are excited to get the feedback and interest! If you think you, or your company would be interested in some sort of sponsorship please let us know.
We’d like to welcome you to em:pwr cycling, a cycling club uniting both sponsored riders and recreational cyclists with one goal: empowering people through cycling. That’s our motto, in fact: “em:pwr cycling. em:pwr yourself. em:pwr others.”
Our mission is simple: empowering ourselves and others to get on a bicycle to ride – faster, safer, and smarter. We ring the cowbell for any and all when we race or ride. We want to expand the global community of like-minded people, and create a portal so people can find knowledge – and motivation – to go further by bicycle. em:pwr cycling supports beginners, women, men and young people, whether they’re racers, recreational riders, commuters, or fans; and all can find information and a supportive network for their needs. And, we have partnered with Bikes Belong to benefit their People for Bikes program, and our goal by the end of 2011 is to become a not-for-profit organization.
We’re a new club and team, so we’re partnering with companies and organizations that share our goals. If your company or organization is looking for ways to promote itself through passion and purpose, you’ve found a home with em:pwr cycling.
Thanks for your consideration; and be assured that we’ll be promoting the message wherever and whenever we ride! Here are sponsorship package levels from which you can choose:
Big Ring: $750 per year (may be divided up as $250 cash and $500 in-kind donation for that total amount)
What you get:
1. Logo placement on Jersey or shorts (first come, first served, Big Ring and Middle Ring sponsors combined. Limit 5 total: 3 on jersey and 2 on shorts)
2. Logo placement on homepage of BikeShopGirl.com (average of 80k unique visitors per month, standard ad charge is $75 monthly)
3. Logo placement on the team’s website subcategory, which can also be found at empwrcycling.com
4. A ton of word-of-mouth promotion wherever we roll!
Middle Ring: $500 per year or in-kind donation for that total amount
What you get:
1. Logo placement on jersey or shorts (first come, first served, Big Ring and Middle Ring sponsors combined. Limit 5 total: 3 on jersey and 2 on shorts)
2. Logo Placement on the team’s website subcategory, which can also be found at empwrcycling.com
3. Lots of word-of-mouth promotion wherever we roll!
(Current Sponsors: Lazer Helmets; People For Bikes; Ritz Marketing)
Little Ring: $250 per year or in-kind donation for that amount
What you get:
1. Logo placement on the team’s website subcategory, which can also be found at empwrcycling.com
2. Lots of word-of-mouth promotion wherever we roll!
(Current Sponsors: Flying Pig Racing, Twin Six, Industrial Scientific)
Partnership with People for Bikes
With our the announcement of our em:pwr cycling, we want to dive deeper into our main, and very exciting, partnership with Bikes Belong and their People for Bikes program.
PeopleforBikes.org is a movement created by the Bikes Belong Foundation – the national nonprofit focused on bicycling safety and children’s bike programs. The goal of PeopleforBikes.org is to unite one million voices to improve bicycling in the United States by asking people to sign a pledge in support of biking. PeopleforBikes.org aims to make our country a better place to ride by sending a unified message to our elected leaders, the media, and the public that bicycling is important and should be promoted.
Nearly 200,000 people, including Lance Armstrong, Gary Fisher, and bike-friendly Minneapolis mayor R.T. Rybak have already signed the pledge since the campaign’s launch last spring. Please take a moment to visit the website and add
your name today. It is quick, easy, and free, and it will help the future of biking. All they need is your name!
Whatever your background, whatever your bike, and wherever you ride – everyone has a stake in building more bike lanes and trails, securing more funding, and influencing local and national policies to better support bicycling.
Please sign the pledge today, and share peopleforbikes.org with your fellow riders.