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31 Jan ’11 Comments (27) Blog, Women's Cycling

Introducing em:pwr cycling

empwr cycling kit
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We mentioned a Bike Shop Girl cycling team for 2011 and with much discussion, planning and “crayon on napkin” design we are ready to reveal!

Welcome to em:pwr cycling

empwr cycling kit

Yes, this is the team for all teams. If you are a sponsored rider or a recreational cyclist we are for you.

em:pwr cycling. em:pwr yourself. em:pwr others.

Our mission is simple, empowering ourselves and others to get on a bicycle to ride or to go faster and smarter on that bicycle. We aren’t elitist (even though some of us are fast), we will ring the cowbell for any and all cyclist. Creating a global community of like minded cyclist, and creating a portal to find knowledge or motivation to go that much further by bicycle!

Are We Preaching to the Choir?

If you are reading this you love bikes or have some interest in them. We are creating a force across the land that will bridge the gaps of beginners, women, children, men or fans.

Join Us!

Leave a comment below with an email address or email us at to get on the list.

27 Responses to Introducing em:pwr cycling

  1. gwadzilla says:


    this is very cool
    very very cool

  2. Janice in GA says:

    This sounds like a team I could get behind! And I mean behind — I’m a really slow rider, but I ride 10-12 miles almost every day.

  3. Wow, I’m impressed….and wish I would have come up with something like this. You bet, I’m in……Consider me a part of Team Em:PWR.


  4. […] This post was mentioned on Twitter by William Clark, Bike Shop Girl. Bike Shop Girl said: Introducing em:pwr cycling – We mentioned a Bike Shop Girl cycling team for 2011 and with much discussion, planning … […]

  5. Susan Butts says:

    Pick me, pick me. I want in. Love the concept and love the team name!

  6. Debb Finke says:

    Impressed, excited, and feeling more empowered just considering this act. Thanks and I want in = :)

  7. Katie says:

    Awesome plan! I like this.

  8. Amy Cole says:

    Would love to be a part of this!

  9. Turner says:

    Very well done – I’m looking forward to wearing pink this year.

  10. Jamie says:

    Love the concept and name (even though hot pink makes my red-headed self cringe). List me up! :)

    • Jai says:

      Kudus to the hot pink comment. Pink is for boys. When we stop creating our own image as less than men (read pink here) we will truly begin to be on an equal playing field. Let’s em:pwr ourselves right out of that stereotypical pink marketing machine. Read powder blue here and sage/mint green, lavender too. As a woman built company that produces high performance bicycles for all people, I keep the men’s rack “over ther in the back somewhere” and pink is prohibited from being in, on, or around the shop.

  11. Bobbi says:

    Great idea! Keep me on the email list!

  12. […] Bike Shop Girl announces a new cycling team just for you! […]

  13. I am SO excited for this! Congratulations!!!

  14. Jennifer Planker says:

    I work in a bike shop and LOVE to take out newbies in their first road bike (off the clock) Would be nice to have a ladies group that’s for EVERYONE.

  15. Mo says:

    pls. add me in ! LOVE this design, concept and messaging!

  16. Nancy says:

    I just found your site and I really like the content and the tone. Need a Canadian on your team? (Sure you do!). Thanks!

  17. Sheena says:

    Count this newbie in.

  18. Sara says:

    Love it, love it, love it! The kit is just beautiful, as well as making an “em-phatic” statement. Right on!

  19. sandy says:

    SOOOOOO I’ve tip toed this line for a while and am ready to go for it! I think what you’re doing is fabulous! I can’t wait to be involved on and off the bike! I’ll be placing my order and proud to be part of this group!

  20. Amy says:

    this sounds very exciting, I would love to be apart of it!! Just what I have been looking for.

  21. Clearly, I’m way late and way too far (Atlanta, GA), but would LOVE to purchase a kit. Is that possible?

  22. pnut says:

    I’m in. Are you still taking orders for the em:power kits?

  23. jen jensen says:

    very cool, love it, put me on the list:-))

  24. Susan Viereck says:

    Sounds totally interesting. Would be glad to get info about the team. I am fairly new to bicycling.

  25. […] write-up is courtesy of ‘friend of the family’ George Berger. Thanks George and Empwr Cycling Team for the […]

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